About Us Meet Our Team

Keeping Your Family on The Best Path Forward

Our philosophy is simple: People make better investment decisions once they understand how their money is going to work for them. We don't want to tell you what to do with your money—we want to give you all your options and let you decide what's best for your future.

  • Family Owned & Operated

  • 50% Female Owned

  • Customer-Focused

  • Committed to Equality & Diversity

  • Always Reachable

  • No-Frills

  • Ethical & Responsible

  • Down to Earth

  • Flexible

Leonard Rickey Team

Our Team A New Kind of Investment Firm

We're not a big financial brand, and we don't want to be. Staying small and independent allows us to get to know our clients better and give them a more personal level of service. 

Our Approach Focusing on the Big Picture

For us, what is practical is much more important than what is fancy—that's how we run our business, and that's how we treat our clients' finances. Always moving the needle forward. Always searching for new opportunities to improve. Never taking our eyes off the bigger picture.

couple laying on ground looking through binder

Our Credentials What Do All Those Letters Mean?

Our team is made up of skilled investment advisors and financial planners who are experienced in a variety of financial sectors. And though you'll have a dedicated advisor who handles all your accounts, we never hesitate to bring in specialists to collaborate if it's in your best interest. 

Certified Financial Planner (CFP®)

The CFP marks represent a Certified Financial Planning designation. To earn these marks, an individual must meet education, examination, experience, and ethics standards established by the Certified Financial Planners Board of Standards (CFP Board). While anyone can call himself or herself a “financial planner”, only those who have fulfilled the certification requirements can display the CFP® marks.

This requirement can be achieved in one of three ways:

  1. Completing a comprehensive course of study at a college or university
    approved by the CFP board
  2. Submitting a transcript review or previous financial planning-related course work to the CFP Board for review
    and credit
  3. Showing the attainment of certain professional designations or academic degrees

Candidates must pass a comprehensive two-day, 10– hour examination which tests knowledge of the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance.

Candidates must have a minimum of three years experience in the financial planning process prior to earning the right to use the CFP® certification marks.

Candidates agree to abide by a strict code of professional conduct, known as the CFP Board’s Code of Ethics and Professional Responsibility. Candidates submit to a background check and must disclose any investigations or legal proceedings related to their professional or business conduct.

Certified Public Accountant (CPA)

The Certified Public Accountant (CPA) designation requires a candidate to demonstrate their knowledge of Generally Accepted Account Principles (GAAP) by passing the Uniform CPA Exam, meeting high educational standards and completing a state specified amount of experience. The CPA designation allows an individual to advise in a variety of accounting related matters, including: income taxes, tax preparation, financial planning, and estate planning.

Certified Investment Management Analyst (CIMA)

CIMA professionals integrate a complex body of investment knowledge, ethically contributing to prudent investment decisions by providing objective advice and guidance to individual investors and institutional investors. The CIMA certification program is the only credential designed specifically for financial professionals who want to attain a level of competency as an advanced investment consultant.

Certified Private Wealth Advisor (CPWA)

The CPWA marks identify those individuals who have met the experience requirements and have successfully completed coursework in advanced wealth management strategies and applied concepts. CPWA designation holders learn sophisticated estate, tax and investment strategies to minimize taxes, monetize and protect assets, maximize growth, and transfer wealth. The CPWA designation is the only advanced designation designed for financial advisors who work with high-net-worth clients on the life cycle of wealth.


Individuals who hold the AWMA® designation have completed a course of study encompassing wealth strategies, equity-based compensation plans, tax reduction alternatives, and asset protection alternatives. The program is designed for approximately 120-150 hours of self-study. The program is self-paced and must be completed within one year from enrollment.

Masters of Personal Financial Planning

A traditional University Masters Program focusing on research and study of technical financial planning, investment management, behavioral finance and financial therapy.

Our Process Your Money, Your Goals, Your Future

group meeting


We take the time to get to know your goals, concerns, dreams and values. 

women meeting talking over papers

Collaborative Review

We create a plan to help you meet your goals and go over it with you in detail. 

signing contract

Implementation Meeting

We'll compile all the necessary paperwork to put your plan into place. 

older couple riding bikes

Keeping it Local Community Involvement

Some of the organizations that we support include:

  • Southwest Rotary

  • Yakima Symphony

  • Yakima Greenway

  • Camp Primetime

  • Junior League

  • Toys for Tots

  • The Seasons

  • The First Tee Yakima

  • Crime Stoppers

  • Cowiche Conservancy

  • Dollars for Scholars

  • Young Life

Working with Us Transparent, Upfront Pricing

Unlike most financial advisors, we believe in complete and total transparency when it comes to pricing. We also believe that you should only have to pay for the services you need. That's why we work hourly—no hidden fees or unexpected costs here. Plus, we're able to offer special pricing for families and non-profits.

Pricing Ongoing Wealth Management

LRIA provides investment management services for an annual fee based upon a percentage of the market value of the assets being managed by LRIA. LRIA’s annual fee is exclusive of, and in addition to brokerage commissions, transaction fees, and other related costs and expenses which are incurred by the client. LRIA does not, however, receive any portion of these commissions, fees, and costs. LRIA’s annual fee is prorated and charged quarterly, in advance, based upon the market value of the assets being managed by LRIA on the last day of the previous quarter. The annual fee is generally based on the following fee schedule:

$0 - $249,999 1.00%
$250,000 - $999,999 0.85%
$1,000,000 - $2,999,999 0.70%
$3,000,000 - $4,999,999 0.50%
$5,000,000 - $9,999,999 0.30%
$10,000,000 and above Negotiable

Pricing Financial Planning

LRIA typically charges a fixed fee and/or hourly fee for financial planning services. These fees are negotiable, but generally range from $250 to $2,000 on a fixed fee basis or from $50 to $300 on an hourly rate basis, depending upon the level and scope of the services and the professional rendering the services. If the client engages LRIA for additional investment advisory services, LRIA may offset all or a portion of its fees for those services based upon the amount paid for the financial planning and/or consulting services.

Administrative $50 / Hour
Para Planner $250 / Hour
Junior Advisor $250 / Hour
Senior Advisor $300 / Hour

All accounts require a $500 down payment.

The services may be included in our ongoing wealth management services.